Digital Engagement Manager

Reporting to the Director of Communications, the Digital Engagement Manager will serve an essential role in strengthening the Dana Foundation’s digital presence, growing its diverse audiences, and helping to build the organization’s brand identity as the leader in the emerging field of neuroscience and society. This is a full-time position with a hybrid work schedule based in New York City.

The Digital Engagement Manager will collaborate closely with the Director of Communications and the Design and Editorial Manager to develop and implement a cohesive digital strategy in support of the Foundation’s mission and values that includes management of website content, social media, and email marketing. They will ensure web and social media best practices are met and keep abreast of new and emerging media technologies in an ever-evolving digital landscape. Now is an exciting time to join our communications team as the Foundation prepares to launch its new brand and website later this year, entering a new chapter in its almost 75-year history.

The Dana Foundation is a private philanthropic organization dedicated to advancing neuroscience that benefits society and reflects the aspirations of all people. It explores the connections between neuroscience and society’s challenges and opportunities, working to maximize the potential of the field to do good.

The Foundation pursues its mission through grants and partnerships. These include funding grant initiatives under the Neuroscience & Society focus, including Brain Awareness Week, an annual global education initiative, and organizational partnerships with the BRAIN Initiative Alliance and the Science Philanthropy Alliance to amplify work in the neuroscience and society space.

Key responsibilities:

Audience Engagement

• Maintain and update social media management standards, policies, and rules of engagement; investigate new tools for efficient and effective posting, tracking, and reporting
• Manage the Foundation’s social media platforms, including scheduling, writing posts, and moderating online conversations; occasional live coverage of events
• Propose new ways to reach the Foundation’s audiences, which include science communicators, neuroscientists, ethicists and social scientists, professional organizations, postsecondary institutions, and philanthropies
• Oversee online advertising campaigns and Google Ads (through a Google Ads Grant)
• Analyze performance data and create and execute testing strategies to ensure maximum performance of content
• Respond in a timely manner to communications from the public via social media, website contact form, and newsletter
• Maintain and enhance relationships with Foundation partners through cross-promotional opportunities

Website Management

• Upload, edit, and manage content on WordPress website
• Suggest new optimization methods to improve user experience for visitors and for CMS users
• Produce monthly analytics report
• Serve as the primary liaison to the Foundation’s web development support contractor

Communications Support

• Write, edit, and research, as needed; includes activities such as proofreading copy and identifying new and promising media partners
• Create compelling graphics, interactives, and videos in collaboration with the Design and Editorial Manager
• Light travel (5%) to participate in meetings

Desired skills and characteristics:

• Strong interest in neuroscience and how it can be used to benefit society
• Strong alignment with the Dana Foundation’s values, including a demonstrated commitment to diversity, equity, and inclusion
• Ability to think critically, manage multiple projects, and exhibit leadership in areas of expertise
• Excellent organizational and interpersonal skills with team-player mentality
• Strong written and oral communications
• Working knowledge of established and emerging social media platforms, including the advertising components of each
• Demonstrated success in running social media campaigns
• Excellent digital networking and influencing skills
• Experience with search engine optimization
• Expertise in WordPress, Sprout, MailChimp, Constant Contact; proficient in Google Workspace, Google Ads, and HTML
• Proficient in Microsoft Office Suite, especially Outlook, Word, PowerPoint, and Excel
• Some knowledge of Photoshop, InDesign, and Canva

Required education and work experience:

• Bachelor’s degree
• 5-7 years in science, health, or nonprofit digital communications

Application process:

• Please submit a resume and cover letter describing your qualifications to Pat Mangini, Director of Human Resources: [email protected]

Benefits offered:

• Group Medical, Dental, Vision and Life Insurance: premiums paid by the Foundation
• Direct medical and gym reimbursement plans
• Short- and long-term disability, and Paid Family Leave: Short-term disability and Paid Family Leave funded by the Foundation
• Section 401(a) retirement plan: Non-contributory contribution of 15% of compensation up to the IRS statutory limit
• Section 403(b) savings plan: Voluntary plan
• Employee Assistance Program
• Education Assistance Program
• Professional Development Support
• Matching Gift Program
• Vacation and Holiday Leave: All employees are entitled to 20 vacation days, other than those hired during a calendar year who are entitled to one day vacation per each full month of work. Employees are also entitled to three personal days and 12 paid holidays.

The Dana Foundation is committed to inclusive hiring and diversity in its work and workplace culture. We provide equal opportunities to all applicants for employment and employees without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity and expression, neurodiversity, disability, or veteran status, in addition to all protected categories under federal, state, and local law. We strongly encourage candidates of all identities, experiences, orientations, and communities to apply.